I feel that the era of music as a subject (or rather: a victim) of mass media is ending. People are slowly learning that they can have a musical taste of their own, a taste that potentially far transcends the generic tastes brought by radio stations, both measured in entertainment value and in aesthetic value.
Leveraging on-line communities and social media, those on the forefront are slowly learning how to build a truly personal taste and how to find out in which ways several people's tastes are compatible. It is important that people increase their authenticity without instantly becoming eccentric,…